I started my career as a broadcast journalist at the BBC, writing under tight deadlines and learning to adapt to what’s happening quickly. Though I enjoyed the constant flow of news and crafting stories on the spot, I wanted to dive deeper into topics.

For the past four years, I've worked at the intersection of data and storytelling; building thought leadership narratives for B2B audiences. Most recently as Content and Insights Manager at Totaljobs, I worked with economists and researchers to turn labour market data into reports, articles and content campaigns that moved readers to act. With my team, I created campaigns that got cited by nationals, started conversations and fed the business pipeline.

Outside client work, I'm genuinely curious about the future of work, the economics behind it, and what AI means for how we all do our jobs. At the moment though, I don’t use AI for writing. So don’t be fooled by the em dashes I use—I just like ‘em.

If you need someone who can sit with a dataset until it tells you something worth saying, who can write the 600-word LinkedIn post and the 6,000-word whitepaper with equal care, and who treats your brand's credibility like it's their own—work with me already!