Whether you want to shout about a great product, build a customer case study or spotlight research from your brand—I can help you build a compelling story.
storytelling rooted in human insight & DATA
Hi, i’m ruya—a b2b writer making sure the b isn’t for boring.
Most B2B content repeats what’s already been covered. It adds to the noise without adding to the conversation. But a new angle changes everything. It makes the content seen—whether it’s on search engine rankings, media stories or social posts.
My job is to find the sweet spot between the market trends, brand expertise and what customers actually care about. That’s why I look at research, competitor stories and trends when building narratives that distinguish brands.
If your business has something worth saying, I'll help you say it in a way people remember, not just skim past.
The 3 C’s of content I write:
Considered—A good piece of content needs a solid structure. Whether it’s an article or a report, guiding the reader to the takeaways without having them do too much work is key. My method combines scannability with the angle most interesting to the reader.
Credible—No story is believable without facts and first-hand experience. That’s why bringing both to the table with stats, infographics, quotes, and testimonials makes for stronger content.
Clever—I’m sure you’ve heard the saying that if one can’t explain something in the simplest terms, they don’t understand it themselves. I wholeheartedly believe that. So clever doesn’t necessarily mean big words. In fact, it’s fewer. No fluff, no jargon, only what matters to the reader.
things i worked on
Most recently, I’ve worked as a Content and Insights Manager at Totaljobs, where I led projects from strategy & conception to production.
These reports bring together survey results, industry data points and human expertise to build a story of the labour market—from both recruiters’ and candidates’ perspectives.
My speciality is building a narrative that draws from real human experience (focus groups, customer stories) and data (survey results, platform or software data).
where they appeared
The most important part of creating a compelling story is seeing that it resonates with people. Here are some snippets from the press.
2026
2025
2024
2024